6x Revenue Growth In 12 Months with Full-funnel Google Ads Strategy
Business Overview
A DTC women’s fashion accessories brand had hit a ceiling on Google Ads. Revenue had plateaued at $50K per month, not because the platform had run out of potential, but because the account structure was limiting where budget could actually go. A full funnel rebuild changed that.
Quick Account Overview
The Challenge
The account had all campaigns running with no separation between branded and non-branded queries. In practice, this meant most of the budget was routing toward people already searching for the brand by name, capturing revenue from an audience that would have likely converted anyway. Non-branded traffic, where real new customer acquisition happens, was barely getting any spend.
The brand knew Google Ads could do more and was ready to invest. But putting more budget into a broken structure would have only scaled the problem, not the revenue.
The Approach
01
Building Awareness
Demand Gen A Demand Gen campaign was introduced at the top of the funnel to reach potential buyers before they were actively searching, keeping the brand visible with aspirational creatives and product catalogues.
02
Reaching New Audiences
Performance Max by Product Category Instead of a single broad PMax campaign, separate Performance Max campaigns were built per product category, each with its own search themes, audience signals, and themed ad copies and banners. This gave each category the focus it needed to attract relevant buyers rather than competing for the same budget pool.
03
Capturing Active Demand
Brand, Non-Brand Search & Standard Shopping Dedicated Brand and Non-Brand Search campaigns were created with well-structured, themed ad groups to separate intent clearly. Standard Shopping campaigns ran alongside an optimized product feed, ensuring the right products appeared for the most relevant search queries across Google Shopping.
04
Closing The Loop
Dynamic Remarketing Dynamic remarketing campaigns were set up to reach site visitors with the exact products they had viewed. For a fashion accessories brand where browsing intent is high, this was a critical part of converting interest into purchases.
The Results
With every stage of the buying journey now covered, the account started reaching new audiences rather than just re-converting familiar ones. Revenue grew steadily as each layer of the funnel contributed, scaling from $50K to $300K per month over 12 months, a 6X increase while maintaining consistent ROAS.
Testimonial
Viral is simply put, outstanding. He is by far the best operator and optimizer when it comes to Adwords accounts, working wonders on our own and our clients’ campaigns. I trust Viral 1000% with my agencies results and can’t recommend him or his work highly enough — you won’t be disappointed!
Chris Murray, Founder of Lead Republic
