80% More Spend, 153% More Revenue: Scaling 13 Accounts As A White-Label Partner
Business Overview
A digital agency managing Google Ads for multiple eCommerce clients needed a specialist to take over the accounts completely, from strategy and execution to client communication and reporting. Over the course of the partnership, 13 accounts were managed simultaneously at MCC level, with results tracked and measured across the entire portfolio.
Quick Account Overview
The Challenge
Managing 13 Google Ads accounts simultaneously is not a copy-paste job. The portfolio included established brands with significant monthly budgets alongside newer advertisers still building their ad spend. Each account was at a different stage, running different campaign types, targeting different audiences, and operating in different competitive environments. A single strategy applied across all of them would have failed most of them.
The agency also needed a partner who could operate independently without hand-holding. Their clients expected direct communication, clear reporting, and a specialist who could explain strategy confidently, not an account manager reading from a dashboard.
The Approach
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Phase 1
Auditing Every Account Before Touching Anything Every account started with a fresh audit before any changes were made. This revealed where budget was being wasted, where tracking was broken, what campaign structures were limiting growth, and where the quickest wins were hiding. With 13 accounts at different stages, this step was non-negotiable.
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Phase 2
Building A Custom Plan For Each Account No two accounts got the same strategy. Established brands with larger budgets were ready for scaling, so the focus moved to expanding campaign types, improving bid strategies, and reaching new audience segments. Newer accounts with smaller budgets needed a different approach first, fixing structure, setting up proper tracking, and proving ROAS before any budget increase was recommended.
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Phase 3
Scaling With Discipline Once each account had a solid foundation and consistent ROAS, budgets were scaled gradually with each increase tested and validated before going further. This disciplined approach is what drove 80% growth in total portfolio spend while keeping revenue efficiency strong across all accounts.
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Phase 4
Operating As A Full White-Label Specialist Beyond campaign management, the role covered attending client calls, explaining strategy directly to brand owners, managing all updates on ClickUp, and sending weekly and monthly reports directly to clients. The agency’s clients had a dedicated specialist who communicated clearly and independently, with no hand-holding needed from the agency.
The Results
Across all 13 accounts, the portfolio grew ad spend by 80% year over year while generating 153% more revenue in the same period, a result that reflected both the individual account improvements and the discipline of treating each account as its own business rather than part of a batch.
Testimonial
Viral was excellent to work with
