$12,000 Revenue From A $3,000 Ad Spend In The First Month
Business Overview
A new DTC brand in the premium earbuds space wanted to launch on Meta Ads from scratch, with no existing audience, no pixel history, and no social proof to lean on. The goal was to drive top of funnel sales while building brand awareness from day one.
Quick Account Overview
The Challenge
Starting Meta Ads for a brand new account is one of the harder situations in paid social. There is no pixel data to build lookalike audiences from, no existing followers to retarget, and no social proof to borrow credibility from. For a premium product like earbuds, where buyers need a reason to trust an unfamiliar brand before spending, the creative and campaign structure had to do a lot of the heavy lifting right from launch.
The Approach
01
Cold Traffic
Carousel and Video Reels – With no existing audience to work from, the focus was on reaching the right cold traffic with the right creatives. Carousel ads were used to showcase the product range and highlight key features, giving potential buyers multiple touchpoints within a single ad. Video ads in Reels format ran alongside to build brand awareness in a native, high engagement format that works well for premium consumer products.
02
Remarketing
Staying In Front Of Warm Audiences – A dedicated remarketing campaign was set up to re-engage people who had visited the site but not yet purchased. For a premium earbuds brand, where the buying decision rarely happens on the first visit, staying visible to warm audiences was essential to converting the interest the cold traffic campaigns were generating.
03
Building A Long Term Asset
Engagement Campaign – An engagement campaign was also run to grow followers on the brand’s social handles. For a new brand, this served two purposes: building a community around the brand and creating a warm first-party audience that could be retargeted as the account grew, reducing dependence on cold traffic over time.
The Results
In the first month alone, the account generated $12,000 in revenue from a $3,000 ad spend, a 4x ROAS from a standing start with no audience data, no pixel history, and no prior brand presence on Meta.
Testimonial
I highly recommend Viral’s work. I hired him for a Google Ads campaign because his highly professional approach and experience was obvious from the moment he submitted his proposal. And the impression was confirmed during the campaign.
Viral is responsive, helpful and knowledgeable. Google Ads and online marketing is something I know little about, but I felt safe and well-informed while working with him. When I need someone to help me with online marketing, I will contact him first. Thank you, Viral.
Akos Gerold, Business Communication Consultant
